You have the power to support healthy
futures and equal rights for all with three
iconic shades of M·A·C VIVA GLAM
Lipstick that give back 100%.
PUT YOUR
MONEY WHERE
YOUR MOUTH IS!
WHAT YOU SPEND IS WHAT WE GIVE
GIVE BACK 100%
TO PROMOTE HEALTHY
FUTURES AND EQUAL
RIGHTS FOR ALL
SINCE 1994, M·A·C VIVA GLAM HAS RAISED
OVER $520,000,000
RAISED GLOBALLY –
AND COUNTING!
30 years later, the iconic Lipstick that
gives back 100% has been maxed out to
give lips more colour, more comfort and
more longwear with a new silky matte
finish, new luxe look and new moisturizing
formula – now in four shades.
SHOP THE LIPSTIDCK THAT GIVES BACK 100%
JOIN THE VIVA
GLAM MOVEMENT
Let's keep glamming and let's keep GIVING
with M·A·Cximal Silky Matte VIVA GLAM
Lipstick!
OVER 9,713
GRANTS GIVEN
TO 1,818
ORGANIZATIONS
IN 92 COUNTRIESOVER $520,000,000
RAISED
GLOBALLY –
AND COUNTING!OVER
19,000,000
LIVES CHANGED
AROUND THE
WORLD
LEARN MORE ABOUT OUR
EXPANDED MISSION
SUPPORTING SEXUAL EQUALITY
M·A·C VIVA GLAM partners with local organizations to eliminate stigmas and provide resources that promote healthy and happy futures for all.
EMPOWERING GENDER EQUALITY
M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.
CHAMPIONING RACIAL EQUALITY
M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.
PROMOTING ENVIRONMENTAL EQUALITY
M·A·C VIVA GLAM pledges to do good for the planet by supporting organizations advancing environmental sustainability.
30 YEARS OF
GIVING A GLAM!
SEE
OUR
HISTORY
The glammest highlights,
legendary faces and iconic
shades from the feel-good
history of M·A·C VIVA GLAM.
M·A·C CARES
Our founding credo – All Ages, All Races, All Genders – remains more integral to who we are now than ever before, as we fight for the rights and freedoms of marginalized communities around the world.
CONSCIOUS
BEAUTYback 2
M∙A∙Cdiveristy & inclusion